In the latest
revenue generating effort for Elon Musk’s Twitter, the social media giant is
reportedly set to make businesses pay $1,000 per month to keep their gold
verification check.
Social media
consultant Matt Navarra first reported the new charge, along with
screenshots allegedly showing Twitter employees offering the price to
businesses looking to sign up as a “Verified Organization.”
The
Information confirmed the report Friday, adding that it is currently
unclear when the change will take effect and when businesses that don’t pay
will lose their gold check.
—Matt Navarra
(@MattNavarra) February 3, 2023
Twitter
currently offers gold checks to verified businesses, and also allows them to
place a small, hyperlinked version of their logo next to the gold check of
other pages associated with their business. A current example is the SportsCenter account, which has a
small ESPN logo next to its name.
In addition to
the $1,000 per month for a business account, Twitter plans to charge $50 each
for the affiliated accounts, according to The Information’s Erin Woo.
According to the
screenshots shared by Navarra, the program is called Verified Organizations,
which the Twitter Business account first advertised in January, along
with an application for early access.
In addition to
the gold check, the program will also include “Tweet Boosting, which will
increase the reach and distribution for your organization and its affiliates
whenever you tweet,” the message reported by Navarra states.
The new plan is
the latest payment option added to Twitter since the release of the embattled
Twitter Blue subscription service, which was suspended shortly after its debut
due to the rise of impersonator accounts that came with the new $8 per month
blue checks.
The plan
was relaunched in December, when the gold checks were first
introduced as an added layer of distinction between verified businesses and
individuals who had just paid $8 for the blue check. Last month, Musk also
advertised a yet-to-be-released subscription service for Twitter that would
allow users to access the site without ads.
It has been an
eventful week for other Twitter services, as Musk tweeted ideas to
charge the operators of automated accounts at least $100 per month to remove
the influence of “bad bots”
Twitter did not
immediately respond to a request for comment. Musk responded on
Friday to a question about verification, claiming that the current “legacy”
verification tag given to accounts which were verified before Twitter Blue’s
introduction will be removed in the coming months.
0 comments:
Post a Comment